When a man asks another man more facile with words to do his wooing for him, there are always complications. The man with no talent for writing marries the girl, confesses one night he didn't write the letters and ends up with a knife in his back. The writer of the letters fell in love with the woman he wrote to and wants to become her second husband even if she did murder husband number one. Singleton doesn't remember the murder or anything about the first 22 years of her life as Victoria Remington. Then at her second wedding she wonders why she said "I take you, Roger," instead of "I take you, Alan."

At the 1893 Chicago World's Fair, sideshow barker Flo Ziegfeld turns the tables on his more successful neighbor Billings, and steals his girlfriend to boot. This pattern is repeated throughout their lives, as Ziegfeld makes and loses many fortunes putting on ever bigger, more spectacular shows (sections of which appear in the film). French revue star Anna Held becomes his first wife, but it's not easy being married to the man who "glorified the American girl." Late in life, now married to Billie Burke, he seems to be all washed up, but...

A party of yachting jet-setters visit French Saigon, where they meet lovely Manon deVargnes, a second-class citizen not allowed to leave the country due to her part-Oriental ancestry. When the others leave, playboy Bill Carey stays behind to woo Manon; but all his efforts to get her out of the country with him run into a brick wall. And Pierre Delaroch, her wealthy former admirer, waits for him to give up...